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LG1 Custard Factory, Gibb Street
Birmingham, B9 4AT

07768 877127

Experienced qualitative research. Focusing on consumers and consumption. 


Examples of work & reporting

What we enjoy doing

Strategy appraisal:

  • defining new strategies for established brands
  • devising compelling & competitive strategies for new brands

Advertising development:

  • exploring competitive ads & sector conventions & cliches
  • building new & challenging communication models

Advertising appraisal:

  • reviewing & revising proposed or current campaigns
  • advising on longterm campaign sustainability - PG Chimps

New product development:

  • building brands from embryonic ideas - New Covent Garden
  • creating new opportunities for established brands - Cuprinol, Polycell


  • 2D packaging design appraisal
  • 3D physical packaging reviews and trials 


Our presentations are stimulating and visual