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	Specialise in innovative qualitative research to equip marketers to make creative decisions Provide clear actionable findings based on expertise and a thorough understanding of consumer dynamics Work across a diverse range of markets, for old and new brands, with the common denominator of understanding consumers and consumerism Experienced across a range of research techniques; both partners have worked in marketing, advertising and new product environments Most of our work involves • Advertising:       Strategic planning, script development, print and television appraisals, pre-testing • New and old product development:       Brand audits and prognosis, market reviews, assessing concepts, determining brand elasticity • Design:       3D packaging assessment and label design, shelf seduction and impact, aesthetic and ergonomic appraisal
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